FAQ

What services does Cush Communications offer?

Email Marketing & CRM; Public & Media Relations; Social Media Strategy; Corporate & Internal Communications; Event Planning & Media Follow-Up; Brand Reputation & Crisis Management; Executive Communications & Thought Leadership; LinkedIn Profiles & Executive Bios; New Business, Product & Service Launches; and custom solutions.

Who is Christina Boyle Cush?

Christina is a seasoned communications professional—national magazine writer/editor, published author, and brand storyteller. She founded Cush Communications in September 2025 and holds a Master’s in Mass Communications & Public Relations from the University of Florida.

How do you approach PR and strategic communications?

We blend public relations (media outreach, thought leadership, events) with strategic communications (brand messaging, executive and internal comms, and issues/crisis planning) to meet your goals across channels.

What makes Cush Communications different?

Boutique, founder-led partnership (no agency layers)
Deep journalism and brand storytelling expertise
Flexible support: urgent needs or long-term strategy
Local market insight for Jacksonville & Ponte Vedra
Regional market insight across Florida and the NY Metro area (including NYC, Connecticut, and New Jersey)

How do you measure results?

We start with clear goals and align KPIs by service—media coverage and share of voice for PR; open/click rates and conversions for email; engagement and reach for social; adoption and clarity for internal comms; and milestone success for launches. We report consistently and adjust tactics based on performance.

What is your process for new clients?

Discovery: Goals, audience, timelines, and priorities.
Proposal: Right-sized plan with clear scope, budget, and milestones.
Execution: Messaging, PR outreach, email/social campaigns, and launches.
Optimize: Regular reporting and iterative improvements.

Do you work with specific industries?

We partner with small to mid-sized businesses across a variety of industries. If we’re a fit, we’ll tailor strategy to your audience and goals.

Do you work with competitors at the same time?

We prioritize confidentiality and typically avoid engaging with direct competitors concurrently. If a potential conflict arises, we’ll discuss it transparently.

What do you need from us to get started?

Business objectives and target audience
Brand assets (logo, guidelines) and past campaigns
Access to relevant tools (CRM, social, email platform)
Priorities and timing

Can you help with a new service or business launch?

Yes. We develop the launch narrative, PR/media outreach, email sequences, and social content to build momentum before and after launch.